September 15, 2010

Chronicles of Never.

Gareth Moody. If you’re no stranger to the fashion world you would have heard this name before. Where you wonder? He was one of the original founders of the Tsubi/ Ksubi fashion label. And after six years with the iconic fashion label dominating the Australian and international street-wear scene he decided to fly solo and catapult himself into a world of his own. So after leaving the Tsubi/Ksubi behind Chronicles of Never was officially born.

Originally starting in 2006 as a jewelry label, Chronicles of Never has a distinctive design aesthetic using bronze, matt silver and blackened silver to create the unisex items. “The materials I choose to use are old and real; black brass because gold is too golden, brushed silver, because polish silver is too polished, and black silver because it is black”. A Chronicles of Never necklace, ring, earring or pendant can be spotted anywhere in a crowd from it’s unique features and stand out qualities that really set the standard for boutique style jewelry. After his jewelry range hit international success which is now being stocked in numerous boutiques throughout Australia, Japan, Hong Kong and the United Kingdom, Moody decided to branch out into a fully-fledged fashion label. His collections now span into shirts, shorts, hoodies, shoes and pants.
The latest baby to be born under the Chronicles of Never umbrella is sub-label ‘Black Noise White Rain’ and is a cheaper alternative, targeting the more mainstream audience.  ‘Black Noise White Rain’ is already being stocked in major retailers such as General Pants Co and David Jones. Chronicles of Never draws on everything from music lyrics, images, illustrations and architecture to create the inspiration behind each collection. 'It's loosely based upon mathematics and heavily influenced by architecture and geometrics,” says Moody of his new-season wares. The Spring/ Summer 2010/11 collection titled Into the Voided presents Moody’s signature monochrome pallet with a heavy focus on fabrications and silhouettes. When Moody left Tsubi to move into a creative space of his own the fashion world watched with anticipation and he didn’t fail to deliver with his edgy label now sought after all over the world. Chronicles of Never is a label that brings a story to each and every piece created, yet leaves enough room for you to determine it’s future. 

As featured on Threadpeople
Chronicles of Never on Sale Thursday 23rd September.
Check it out for amazing sales! ♥

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